AthleticDirectorU was founded with one goal in mind – to empower the college athletics community. While the industry will always be inexorably tied to the world of academia and higher education, ironically, athletic administrators and coaches often lack the daily opportunity to learn and grow professionally. By delivering action-oriented insights and best practices from accomplished executives, top researchers, and the industry’s most influential thought-leaders, AthleticDirectorU seeks to create a transformative learning platform for all members of its community. Through innovative partnerships and pragmatic ideation, AthleticDirectorU has been designed to provide immediate and actionable value meant on improving individual and organizational performance.